


The website has been live since the end of August 2021 and t’s grown considerably – with traffic coming from search engines up by 300% since launch. Today, the GFI internal team continues to apply the same SEO principles to new content, which they learned from SeoFly. Sophie says that one of the most impactful things that have come out of the website is the ability to host job offerings. The Good Food Institute is still in start-up mode in Europe and is looking to scale rapidly, so the website is instrumental in attracting the much needed new talent.



